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Charter School Choice
Academic Equity for All

Attracting Students Who Will 
Benefit Most From Your
Charter School’s Mission

The news media and social media platforms are powerful tools that can help families know what to expect from enrollment in a charter school.

By promoting your charter school’s mission and uniqueness through these venues, we can attract students who will thrive in your learning community. 

Taking the time needed to accurately showcase the school’s mission in action through the press and social media will reduce student turnover and underscore the school’s reputation through the communities it serves.

Charter Schools Need Public Relations Services for Student Enrollment Marketing
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Charter School Enrollment
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Every day, countless traditional, public, and charter schools make headlines — but how many truly capture what makes them extraordinary?

The percentage is less than 10 percent!

Capturing news coverage for the sake of capturing news coverage is a waste of time and money.  

To attract students who will benefit most from your charter school’s environment, each broadcast news event, newspaper article, photo caption, etc. must demonstrate your mission in action. 

Sylvia Marketing & Public Relations’ approach combines professional expertise with powerful storytelling to position your charter school as a trusted educational leader. 

Sample Media School Media Coverage

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Advocating for Public Charter Schools and Students for 20 Years

Sylvia Marketing & Public Relations has worked collaboratively with public charter school communities, passionate parents, and dedicated stakeholders through campaigns that put students first as we advocate for equity, fairness, and opportunity.

We have generated thousands of media hits for bricks-and-mortar charter schools, cyber charter schools, and state associations, including:
New Jersey,
New York,
South Carolina, and
Pennsylvania Coalition of Public Charter Schools.

Sylvia Marketing & Public Relations has helped numerous charter schools gain regional visibility.

At the heart of our campaigns is share student successes, school achievements, and amplifying parent voices.



Our Charter School PR and Marketing Services

For 21 years, Sylvia Marketing & Public Relations has supported public charter schools in every stage, from enrollment marketing to telling the school’s story in the media to everything in between. We help charter schools communicate effectively with authorizers, staff, parents, community stakeholders and the media.



How Charter Schools Benefit from P.R.

Let’s examine some of the areas where our work provides the greatest benefits to charter schools. 

  1. Student Enrollment Recruitment: Public relations can help promote charter schools and attract new students. We employ a blend of traditional news coverage, social media engagements, and SEO-driven digital marketing techniques to spotlight your charter school’s mission in action.  Sylvia Marketing & Public Relations mission-focused media strategy attracts families whose children will gain the best benefit from your charter school’s mission.
  2. Community engagement: Public relations can help charter schools build and maintain relationships with the communities they serve. Such activities can include communicating with parents, students, and other stakeholders, as well as engaging with local media and other influencers.
  3. Reputation management: Public relations can help charter schools manage their reputation and address any negative perceptions or misconceptions that may exist. This can include addressing concerns or criticisms from parents, students, or community members and proactively promoting positive news and achievements.
  4. Branding: Public relations can help charter schools establish and promote their brand, which can include developing a mission statement, messaging, and visual identity.
  5. Advocacy: Public relations can also help charter schools advocate for policies and legislation that support their mission and goals. This can include working with lawmakers, regulators, and other education leaders to promote charter schools and the benefits they provide to students and families.
  6. Crisis management: Public relations can help charter schools plan for and respond to potential crises, such as natural disasters, school shootings, or other emergencies. These tasks can include developing crisis communication plans, training staff and students on emergency procedures, and communicating with the public during and after a crisis.

Charter schools need public relations services to help them communicate effectively with the community, manage their reputation, establish their brand, advocate for policies and legislation, prepare for and respond to crises, and recruit new students.