Charter Renewal
Campaign & Support
Charter renewal campaigns
Shore up your Renewal
It is crucial to shape, maximize, and leverage public opinion to reinforce your renewal application. Due to the sheer volume of media and testimonial generation needed, the campaign should begin during the critical 12–18-month arc of time preceding the renewal process.
Following are a few key activities we provide in shaping public opinion and positioning Charter Schools for victory either at the district or charter appeals level.
Positive news coverage is one of the most powerful tool to spotlight a school’s good reputation.
social media
Well thought Social media campaigns proliferate a school’s message and can cancel district accusations.
Testimonials
Nothing is more powerful than an “end user’s” testimonial–as long as it’s structured right.
online reviews
Online reviews are an extremely powerful reputation management tool–if done right.