Operating Charter Renewal
Campaign & Support

Sylvia Marketing & Public Relations specializes in helping charter schools navigate the complex process of charter renewal. Whether you’re just starting to think about renewal or you’re already in the midst of the process, we can help you take control of your narrative and ensure that your school gets the recognition and support it deserves.

Charter renewal is a critical moment in the life of any charter school. That’s why we work closely with our clients to develop effective strategies that can help them succeed. Our goal is to help you frame your message, take control of your narrative, and build a robust public relations campaign that can support your legal strategy.

We have worked with some of the nation’s top charter school law firms, and we bring that expertise to every project we undertake. We can help you generate positive media coverage that can help shape public opinion in favor of your school, and we can help you organize and mobilize parents, caregivers, and other stakeholders to support your efforts.

Whether you’re facing a hostile authorizer or you’re simply looking to build a stronger case for renewal, Sylvia Marketing & Public Relations can help. Our proven track record of success speaks for itself, and we’re committed to helping our clients achieve their goals.

Don’t wait until it’s too late. Contact us today to learn more about how we can help you navigate the charter renewal process and build a stronger, more effective public relations campaign for your school.

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Charter renewal campaigns

Shore up your Renewal

It is crucial to shape, maximize, and leverage public opinion to reinforce your renewal application. Due to the sheer volume of media and testimonial generation needed, the campaign should begin during the critical 12–18-month arc of time preceding the renewal process.

Following are a few key activities we provide in shaping public opinion and positioning Charter Schools for victory either at the district or charter appeals level.

News coverage

Positive news coverage is one of the most powerful tool to spotlight a school’s good reputation.

social media

Well thought Social media campaigns proliferate a school’s message and can cancel district accusations. 


Nothing is more powerful than an “end user’s” testimonial–as long as it’s structured right. 

online reviews

Online reviews are an extremely powerful reputation management tool–if done right. 

Start Your School’s Renewal Today!