Crisis Communication
They Never Saw It Coming
Background checks can’t reveal undetected crimes.
Learn what to say – and what not to say – long before you’re ambushed by bright camera lights and microphones
Teacher Arrested for
Child Pornography
What Would You Do If The Unthinkable Happened?
You arrive at work, preoccupied with your mind sorting through your busy schedule.
The moment you exit your vehicle, you’re ambushed by news crews out of nowhere.
Bright, blinding lights pierce your eyes as microphones press into your personal space.
There has been an arrest.
Something you never thought could happen did.
And the media wants a statement…now.
Would you be prepared?
Crises come unanticipated and in ways most leaders would not imagine.
Now is the time to begin learning tactics on how to prevent and respond to various levels of crisis and disaster.
Sylvia Marketing & Public Relations can lead your organization in planning and preparing messages, responses, and actions well in advance of any crisis. We have provided crisis communication and crisis management services to schools, banks, nonprofits and associations for cases involving fraud, greed, employee crimes, and the unthinkable.
We will prepare your leadership and appointed staff for all levels of crisis, from addressing negative headlines to managing a serious event that requires a sensitive and prompt response.
We’ll get you ready to take on and survive the unthinkable.
Don’t assume it can’t happen to your organization.
But the good news is, by preparing to manage crises, you may prevent one from occurring altogether.
Contact us today to discuss how you can protect your organization from potential crises.
Common Crises Responses that put organizations out of business.
Don’t let these scenarios destroy your organization.
Sylvia Marketing & Public Relations has a proven record in developing and executing effective crisis communication strategies that help our clients navigate through difficult times.
And we can help prevent crisis. We are adept at identifying potential risks and developing plans to mitigate those risks.
Let us help you develop a plan that will protect your reputation and minimize the impact of a crisis can have on your organization.
“No comment”
In the court of public opinion, “No comment” means “guilty as charged.” Strategic sound bites can keep your doors open.
“We will fight this in court, not the press!”
Your organization cannot afford to wait months or years for a court case to be resolved. Use the press to stay in business.
“The truth will come out!”
Some lawyers make great money making sure the truth does not come out. Don’t roll the dice on superstitious wishes.
“The Media is out to get us”
This response is typically said about news reports of negative events that have genuinely occurred. Interview strategically.