charter school classroom

School PR Campaigns Can Attract More Students

Charter schools face unprecedented enrollment challenges that include:

 Market Saturation 

  • Increased competition from both traditional and charter public schools.
  • Up to 3-5 charter schools often drawing from the same student population base
  • Charter management organizations dominating districts through multiple campuses

 Post-Pandemic Shifts 

  • Rising competition from online charter school options
  • Changed parent expectations about education delivery 
  • New demands for learning options and flexibility 

 Communication Barriers 

  • Limited marketing reach under current enrollment campaign practices
  • Persistent misunderstanding about charter schools in general
  • Unfamiliarity about individual charter schools under single application process

 Resource Constraints 

  • Stretched staff capacity 
  • Advertising has low rate of return
  • Cost per enrollment acquisition is skyrocketing


But here’s the good news: Public Relations Strategies Help Charter School Achieve:

  • 15-25% enrollment increases, contributing to healthier wait lists
  • 40% reduction in cost per enrollment 
  • 60% improvement in parental inquiries 

Click here to learn more about how charter schools are using the power of traditional media along with social media strategies to increase enrollment applications.