
School PR Campaigns Can Attract More Students
Charter schools face unprecedented enrollment challenges that include:
Market Saturation
- Increased competition from both traditional and charter public schools.
- Up to 3-5 charter schools often drawing from the same student population base
- Charter management organizations dominating districts through multiple campuses
Post-Pandemic Shifts
- Rising competition from online charter school options
- Changed parent expectations about education delivery
- New demands for learning options and flexibility
Communication Barriers
- Limited marketing reach under current enrollment campaign practices
- Persistent misunderstanding about charter schools in general
- Unfamiliarity about individual charter schools under single application process
Resource Constraints
- Stretched staff capacity
- Advertising has low rate of return
- Cost per enrollment acquisition is skyrocketing
But here’s the good news: Public Relations Strategies Help Charter School Achieve:
- 15-25% enrollment increases, contributing to healthier wait lists
- 40% reduction in cost per enrollment
- 60% improvement in parental inquiries
Click here to learn more about how charter schools are using the power of traditional media along with social media strategies to increase enrollment applications.