Charter Appeal P.R. Support

As you prepare for your charter appeal hearing, Sylvia Marketing & Public Relations will mobilize parents and students to fight, organize your community base to stand behind you, and drive your school’s narrative through media coverage. 

Charter Appeal Strategy

Most schools under non-renewal or revocation expect their case will end up in with the Charter Appeal Board, as hearing officers rarely rule against the Charter Schools Office or school district officials’ recommendations. 
Ideally, schools should bring us in at least a school year before their renewal application process begins. However, we can still provided impactful strategic assistance for schools heading to CAB

Strategic Planning 

  • Develop Strategic Plan
  • Establish clear school narrative
  • Craft Audience-Specific Messaging 
  • Build Timeline

 

Stakeholder Management

  • Parent and student mobilization 
  • Strategic staff Communication 
  • Online & In Person Planning Sessions


Community Engagement

  • Enlist community leaders to speak
  • Recruit allied activists
  • Manage petition drives
  • Media Training


News Media Coverage

  • Media Strategy
  • Press Release Distribution
  • Editorial Board Meetings
  • Letters to the Editor

Social Media

  • School website FAQs
  • Fact Sheets
  • Landing Pages
  • Video testimonials

CAB Hearing Actions

  • Notify and manage media
  • Prepare statements based on potential rulings: win/lose/table
  • Organize stakeholders