One School Trip.
50+ Media Hits.
One PR Agency.
In February 2026, the two Philadelphia-based Global Leadership Academy Charter Schools (GLA) made history by sending 7th-grade scholars to Ghana. That expedition netted GLA more than 50 media placements over a two-week period.
In 2010, Sylvia Marketing & PR debuted GLA founder Dr. Naomi Johnson Booker on CBS 3’s ‘Talk Philly with Ukee Washington.’ Since then, we have been partners in making GLA the most publicized K-8 charter school in the city.
Sixteen years later, we were still at it—this time unleashing a global media landslide that included every Philadelphia news station, Yahoo! News, and the Ghanaian press.
100% BROADCAST SATURATION
Every Philadelphia TV broadcast station was on location the morning GLA departed for Ghana. CBS 3 dominated with three live remotes and several previews and check-ins. FOX 29’s Good Day Philadelphia zoomed in on-site. NBC 10 News and 6ABC 10 captured footage that both stations broadcast well into the evening news hours. And upon their return, KYW News Radio dialed in for a reflection interview with Dr. Booker and a GLA scholar.
Total Media Placements for
GLA’s Ghana Excursion: 73
Thank you so much. You did your thing!
It was absolutely awesome.
Dr. Naomi Johnson Booker, GLA CEO
From the Motherland with Love…
In addition to the 30 media features we secured GLA on the way to Ghana,
we secured more than 20 subsequent coverages while they were overseas, and
12 News Radio reflection features
upon their return.
Is Your Organization Ready for Media Coverage?
We are relentless newsmakers.
But we do far more than secure placements; we build legacies.
Let Sylvia Marketing & Public Relations ensure your work is seen, heard, and remembered.
Contact us today to discuss what strategic news coverage can do for your organization.
Beyond the Broadcast:
Money In the Bank
Success at this scale isn’t just about ‘news’—it’s about Institutional Capital .
Global Leadership Academy is building a $1 million endowment to ensure no scholar is ever left behind due to financial barriers.
Over the years, the Sylvia Marketing Media Machine has contributed significantly toward these fundraising efforts.
There is no question the massive 50+ media saturation generated from the Ghana expedition will provide school officials the leverage they need to hit that $1M goal.
Coverage From Ghana
Back Home Reflections
KYW News Radio 1060
En Espanol! Telemundo 62
How Sylvia Marketing Made GLA a Household Name
Explore the 16-year media legacy we built with GLA, from Dr. Booker’s 2010 live interview on Talk Philly to our 2026 Ghana press landslide.
Click below to view the highlights of those years