Marketing Tactics

A Sylvia Marketing & Public Relations Intern Voices Project

Marketing Tactics
Alisa W. works on Sylvia Marketing & Public Relations New England, Florida, And CA Christian Schools and Global SCM and Logistics Accounts

Sylvia Intern Alisa W. Recaps her Summer Lessons at SMPR

Marketing tactics are used to promote a product or service. They involve the allocation of scarce resources across different platforms and channels in order to achieve sustainable competitive advantage. These include advertising, public relations, pricing, promotions, events and earned media.


Pricing is an important marketing tactic that aims to maximize profits. However, there are many factors to consider when choosing the right pricing strategy. The first step in determining your price is to calculate your costs and goals. Next, evaluate your competitors’ prices and market conditions to determine which strategies will best suit your business.

One of the most effective pricing strategies is value-based. Value-based pricing enables companies to differentiate themselves in a crowded marketplace by offering a better product or service. This strategy also helps to improve customer loyalty and sentiment. It is especially helpful in attracting new customers.

Another pricing strategy is geographic pricing. Geographical pricing is a type of pricing that takes into account the different levels of competition among businesses in various geographic areas. This approach is especially useful for multinational companies that operate in more than one country.

Penetration pricing is a common strategy that works by charging a low price during the initial stages of a product’s lifecycle. As the product reaches its maturity, the price is gradually reduced. This strategy is ideal for a business that needs to quickly gain a foothold in a competitive market.

Premium pricing is a pricing strategy that is used by technology and fashion companies. Premium pricing aims to establish a higher price point than the average. These products are often marketed as exclusive and rare.


Advertising is an important marketing tactic. Not only does it help you build a brand, but it is also a good way to connect with your customers. It can be used to create product demand, move inventory and to rekindle lost customer interest.

Various types of advertising are available, from digital to traditional to the aforementioned paid media. For example, display ads are a logical fit for businesses with a robust online presence. Remarketing ads, on the other hand, are a good way to stay connected with your existing customer base. These retargeting ads are also useful when you need to make an inventory move, and are a good way to build brand awareness.

The best way to measure the marketing strategy is to devise a schedule that coincides with the calendar year and with special events in the marketplace. Also, you can try to keep your eye on the ball by coordinating your efforts with competitor advertising. This is especially true when it comes to search engine optimization.

Using digital ad tech, brands can expand their reach, while minimizing costs and boosting sales. Other useful marketing tactics include deploying a social media campaign to engage customers.

Public relations

Public relations and marketing are both vital to an organization’s success. Often, they work in tandem to achieve certain goals.

A good PR strategy is one of the best ways to connect with your target audience. It can increase brand awareness and credibility. But it is not the only way. You may also consider using social media and paid advertising.

To be effective, public relations tactics need to be tailored to the objectives of your company. For example, a good press release can help you get your story out to the right people. Similarly, social media can provide a great way to monitor customer feedback and respond to negative reviews.

Whether you hire a marketing agency or do it yourself, it is important to have a clear understanding of what public relations is all about. This includes the different types of platforms that can be used, as well as the most effective ways to use them.

A PR plan can also help you measure the effectiveness of your tactics. This will help you see how well your efforts are aligned with your overall business goals. Using media analytics is an especially useful tool for communication professionals.

Some of the most common public relations and marketing techniques include social media and paid advertisements. These tactics can be helpful in gaining exposure for your brand, but you must also make sure that they are legal and ethical.


Promotional marketing is a form of marketing that incentivizes people to do business with a particular brand or product. It involves many different tactics. For example, there are free samples, price deals, and rebates. These all help a company increase sales and brand awareness.

The best way to promote a product is to target the right audience. You want to be able to communicate your message in a compelling manner, while also achieving a measurable effect on your sales. To do this, you may need to experiment.

One of the best promotional marketing strategies is to offer incentives for customers to buy your products. Some of these include rebates and coupons. Using these tools can boost customer loyalty and even encourage repeat purchases.

Another is to use social media. These platforms allow you to connect with customers directly. They also provide timely feedback. With that information in hand, you can develop a strategy to drive conversions.

In order to achieve success with your promotional marketing campaign, you must be able to convert the general consumer into a paying customer. The key is to ensure that you have a strong call to action.

A great promotional marketing strategy will also incorporate other marketing methods, such as advertising. This is important to ensure that your customers are aware of your brand and its special offers.


Event marketing is a great way to connect with prospective clients and existing customers. It helps companies gain first-hand information from their customers. Events can help you build brand loyalty and drive revenue.

Events can be organized by your company or a third party. You can also hold events internally. An internal event can include training programs, motivation programs, or annual general meetings for your company’s clients.

Conferences are another form of event. These typically include networking time and presentations from important people in the industry. They are often held to share information and educate consumers on a specific industry theme.

While conferences can be helpful, they can be expensive to put on. A smaller, more targeted event might be more appropriate for your company. The key is to ensure the event fits your target demographic.

When preparing for an event, you should make sure you have a good theme. This will help you create a memorable experience for your audience. However, it is important to remember that you don’t have to hold an event in order to benefit from it.

For instance, you can hold a series of virtual events. In addition, you can use social media to promote your event.

Earned media

Earned media is an important part of your digital marketing strategy. It allows your brand to be more visible and influence people’s buying decisions. However, it is not a one-size-fits-all solution. Whether you choose to use earned or paid media, it’s important to define your objectives and set key performance indicators. The goal is to position yourself for future opportunities and to create an ongoing connection between you and your audience.

Increasingly, consumers are using content online to make purchasing decisions. Using earned media is a great way to gain credibility. In fact, 57% of US adults trust recommendations from friends and family.

Earned media marketing tactics include building customer relationships through social networking, blogs, viral videos, and word of mouth. These activities build trust and increase loyalty among customers. Your company should also track how much earned media you are receiving and how it’s helping your business. This can be accomplished with keyword-based tracking. If your social media posts are popular, they can boost your profits.

Another important way to promote your business is by providing outstanding customer service. Customers can share positive comments about your brand with their networks, and this can drive more sales.

Identity marketing

The Identity marketing tactic is a powerful new way to engage buyers based on meaningful aspects of their identity. This strategy can help increase your return on investment and create a lasting emotional connection between you and your audience.

When you consider identity marketing, you should think about what makes you special and what defines you. For example, you may have a sense of humor. You might also have a sense of style. There are many things that make you unique. Having a strong, personalized identity will improve your marketing effectiveness and make your brand stand out from the crowd.

Identity marketing has proven to be more effective than traditional segmentation. It has also helped brands find consumer tribes, which is the best way to increase engagement and revenue. In addition, it can help your offer go viral.

When developing your identity strategy, you will need to figure out which approach is most appropriate for your business. Some options include contextual tools, third-party alternative IDs, and publisher first-party data. However, each of these alternatives requires a different methodology. Identifying the right approach for your company will require trial and error.

Publishers will need to support as many identity alternatives as possible. They will need to learn how to test and measure each one effectively.


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