At some point in the life of your business or organization, you may need to issue a press release. Whether it’s to announce a new product or service, a milestone achievement, or a significant event, a press release is an essential tool for getting your message out to the media and the public.
However, simply drafting a press release is not enough to guarantee media coverage. In fact, many press releases go unnoticed or ignored by the media, leaving the issuing company frustrated and wondering what went wrong.
To ensure that your press release gets the attention it deserves, we have put together some key tips on how to write a press release that results in media coverage.
- Start with a Strong Headline
The headline is the first thing that a journalist or editor will see, so it’s essential to make it attention-grabbing and informative. A good headline should be concise, specific, and include the most critical piece of information. It should also be written with the target audience in mind, so consider what will appeal to journalists, editors, and ultimately, readers.
- Craft a Compelling Opening Paragraph
After the headline, the opening paragraph is the next critical element of your press release. This paragraph should expand on the information provided in the headline and provide additional context to hook the reader’s interest. It should be clear, concise, and grab the reader’s attention from the outset.
- Provide Relevant Details
Once you have captured the reader’s attention, it’s time to provide more in-depth information. This should include relevant details about your company, product or service, event, or achievement. Use data, statistics, and quotes from key stakeholders to provide depth and credibility to your press release.
- Use Quotes to Add Value
Including quotes from key stakeholders can add significant value to your press release. Quotes from company leaders, industry experts, or satisfied customers can provide additional context and lend credibility to your message.
- Keep it Concise
While it’s essential to provide relevant details, it’s equally important to keep your press release concise. Journalists and editors are busy, and they don’t have time to wade through pages of text. Stick to the facts and avoid any extraneous information that does not add value.
- Include Contact Information
Finally, be sure to include contact information for your company or organization. This should include a point of contact for media inquiries, such as a media relations or public relations professional, as well as a phone number and email address.
By following these tips, you can craft a press release that is sure to grab the attention of the media and result in coverage for your company or organization.
Remember, the goal of a press release is not just to get your message out there but to generate interest and ultimately lead to media coverage. By following these tips and crafting a well-written, informative, and attention-grabbing press release, you can achieve that goal and get your message in front of a wider audience.