How K12 Schools Can Attract New Enrollments
A Sylvia Marketing & Public Relations Intern Voices project.

If your school needs to fill some seats, you should consider a multi-pronged enrollment campaign as there are several ways to attract new enrollments to K-12 schools. One of them is through social media marketing. Using this typkkkjje of marketing, you can identify the needs of the parents and tailor your school’s communications accordingly. You can also develop a strong online presence, which can help you reach potential parents.

Online Marketing

In order to successfully attract new enrollments, K-12 schools need to understand how to best reach their prospective families. Developing a robust digital marketing strategy can help. With a solid approach to digital marketing, schools can target their target audience with a range of paid and organic channels.

Social media is one of the best ways to increase awareness of a school. Use it to promote upcoming events, as well as to communicate with current students and parents. Be sure to monitor your social media accounts to keep up with current trends. Keeping your accounts updated and responding to users promptly is key to success.

Digital display advertising and remarketing can be useful tools in getting your message in front of prospective parents. Remarketing is a type of automated digital method that lets you target advertisements to people who have previously interacted with your website.

The number of parents who are looking for information on K-12 schools has increased. This means there is more competition for each student. As a result, many schools are taking proactive steps to help fill a growing number of slots.

Many schools rely on volunteers or employees to lead their marketing efforts. However, there are also schools that enlist the help of a marketing agency. Whether you’re planning a comprehensive digital marketing strategy or a few individual initiatives, consider your audience and the budget you have to work with.

When planning a digital marketing campaign, it’s important to gather as much data as possible to identify your target personas. These will dictate the tone, format, and content of your marketing content. You will also need to develop targeted ad campaigns to get your message in front of your targeted audience.

Social Media Marketing

Whether you’re looking to attract new enrollments or improve your current school’s reputation, a social media strategy is crucial for educational institutions. As families begin to browse social networks to research schools, a strong social media presence is essential.

Attracting prospective parents is the first step in the enrollment cycle. While many schools depend on word of mouth to collect leads, a digital strategy can provide more actionable insights to increase enrolments.

When promoting your school, you want to ensure that your messaging reflects your school’s unique personality. This includes your school’s values and its color palette. You should also consider posting visual content to enhance your online presence. Whether it’s a picture of an instructor’s day in the life or an enticing video of a student’s latest accomplishment, a social media strategy will bring your message to life.

Using a social media strategy to engage with potential parents can help you build your brand, create a positive impression, and increase advocacy. Getting your community involved can be a fun way to show off your school’s unique features and encourage people to support it.

Depending on your budget, you can invest in different methods of attracting parents. For example, paid advertising can get your message in front of prospective parents more quickly. However, you should be careful not to overwhelm parents with too much information. Also, you should provide timely responses to questions and comments that are left on your site.

The best social media strategies for schools highlight how they operate and how their unique features make them stand out from other private schools. These strategies also attract quality educators to work at your institution.

Lead Nurturing

With so many schools competing for a small number of applicants, lead nurturing is crucial. Not only does it increase enrolment, it also helps build relationships between prospective parents and the school. By engaging website visitors, schools can nurture leads down the enrollment funnel.

A customer relationship management system can help you perform lead nurturing activities. It gives you an overview of the school database and allows you to send targeted messages. The software can also be automated to send emails based on the specific steps in your admissions process.

Email marketing is a great way to develop a relationship with potential students. These emails can be used to educate them on the application process, upcoming events, and other things that may be of interest to them. Additionally, email campaigns can be used to evaluate a prospect’s likelihood of conversion.

Lead generation efforts vary from school to school, but there are some key actions that can help your school attract new students. Some common steps include:

An annual parent satisfaction/engagement survey is a good way to gauge your strengths and weaknesses. This pulse check can be helpful in identifying gaps between your admissions promises and what is actually happening.

Another great way to engage visitors is to create landing pages. These pages offer free content to website visitors in exchange for their contact information. You can use a free service like MailChimp, or you can create your own landing page with Unbounce.

A call to action is another way to prompt your website visitors to take the next step. This can be in the form of an invitation to an upcoming event or a campus tour.


If you are looking to improve your school’s enrollment numbers, one of the most important things you can do is focus on retention. Retention is one of the most profitable uses of a school’s administration time. But it is not always easy to find families who are willing to enroll their children.

With the rise of new technology, schools can use their digital infrastructure to attract prospective families and increase student retention. For example, a new payment solution like digital payment technology can streamline the enrollment process. This also helps schools accommodate a diverse student body, while making payments more convenient.

Student retention strategies require collaboration among all members of the school community. This includes parents, staff and students. Involving everyone in the recruitment and retention process can help you find ways to build relationships and paint a positive picture of the school.

To begin your retention strategy, first analyze your current attrition rate. Use a school information system data analytics tool to identify trends. Cross-reference your data with changes in student demographics, curriculum, and academic or sports programs.

You should also create an incentive program. Consider offering digital gift cards for parents who complete their enrollment before classes start. Another idea is to host a quarterly parent’s time-out. These events allow you to spend time with busy parents while also giving them a break from their schedules.

Enrollment newsletters can help your school’s faculty and staff keep updated on the latest enrollment initiatives. They can also spotlight faculty members who have helped in the enrollment effort.

Social media can also be an effective tool for retention. It can help a school paint a positive image, engage existing families, and attract prospective families.



No responses yet

Leave a Reply

Your email address will not be published. Required fields are marked *