Crisis Communication
They Never Saw It Coming
Background checks can’t reveal undetected crimes.
Learn what to say—and what not to say—long before you’re ambushed by bright camera lights and microphones
Teacher Arrested for
Child Pornography
What Would You Do If The Unthinkable Happened?
Sylvia Marketing & Public Relations is a crisis management communications agency that helps organizations protect and repair reputations when it matters most.
From multinational corporations to charter schools, we’ve guided clients through situations that demanded quick action and long-term trust rebuilding.
For organizations that serve the public, facing a public relations crisis is inevitable. Our crisis management services will protect your organization’s reputation before, during, and after a crisis — with strategies that will help minimize damage, rebuild reputations, and restore public confidence.
Comprehensive Crisis Management Services
Before a Crisis
Because the question of “When will a crisis happen?” cannot be answered, preparation is your defense. Sylvia Marketing & PR will develop a Strategic Crisis Communication Plan for your organization, which will include:
- Multiple situation-based strategies, tactics, and messaging
- Internal and external crisis communication strategies
- Spokesperson talking points and training
- Clear processes to protect the organization, staff, its clients/members/benefactors, and stakeholders
Having a crisis management communication plan established will help you respond quickly and effectively when unexpected events occur.
During a Crisis
Every second counts when a situation escalates. As a Philadelphia PR firm with decades of crisis communication experience, Sylvia Marketing will establish messaging, protect sensitive information, and coordinate communication across all channels.
During our crisis scenarios, our crisis management and communication experts will:
- Provide accelerated media training for organizational spokespersons.
- When outside spokespersons are necessary, we will fulfill that role with advanced talking points you approve
- Provide rapid responses on social media, organizational statements, press releases, press conference advisories, and all updates
- Align crisis communications with all partners, including your legal representation, leadership staff, board of directors, staff, and clientele
- Provide direct media management as we fight to ensure your organization’s story is accurately told and that outcome is fair and balanced
- Seek editorial justice in the event media bias occurs by requesting emergency editorial board meetings or working with legal counsel to address the matter through appropriate channels
Whether it’s a staff arrest, accident with injuries or fatalities, false accusation that gets picked up by the press, or viral social media attack, Sylvia Marketing & Public Relations has the experience to manage every step, minimize damage, and help restore normality.
After the Crisis
Once the headlines fade, reputation rebuilding begins. As one of the top crisis management companies, we implement strategies to restore trust, reposition your organization, and strengthen long-term credibility. This includes:
- Reputation repair campaigns
- Community and stakeholder engagement
- Ongoing media and public relations efforts
- Monitoring and adjusting brand messaging
Our crisis reputation management services help organizations not just recover, but come back stronger.
Why Sylvia Marketing & Public Relations?
- Proven experience as a leading crisis PR firm
- Trusted partner for executives, boards, and communications teams
- Secure, strategic, and proactive approaches tailored to your business
- End-to-end solutions that protect your reputation and ensure resilience
Whether you need a PR agency to proactively develop a crisis communication plan or provide immediate emergency services, Sylvia Marketing & Public Relations has the experience to help your organization weather its darkest days with minimal damage.
Contact us around the clock for crisis communication services.
Common Crisis Responses
that put organizations out of business
Don’t let these scenarios destroy your organization.
Sylvia Marketing & Public Relations has a proven record in developing and executing effective crisis communication strategies that help our clients navigate through difficult times.
Preparation can minimize potential crises. We are adept at identifying potential risks and developing plans to mitigate them.
Let us help you develop a plan that will protect your reputation and minimize the impact of a crisis can have on your organization.
“No comment”
Implies guilt or a desire to hide information, allowing critics and the public to control the narrative in the absence of your perspective.
“We will fight this in court, not the press!”
Signals a lack of transparency, alienating stakeholders who expect accountability rather than a protracted legal battle.
“The truth will come out!”
Shifts the focus away from the organization’s expected response, making it seem like you are deferring responsibility.
“The Media is Biased Against us”
This damages credibility and alienates the journalists who hold the power to report the story objectively.