Ten years ago, CEO Dr. Claudia Lyles asked Sylvia Marketing & Public Relations to get Keystone Academy Charter School ‘a little press’ for the new building’s upcoming ribbon-cutting ceremony.

We got nearly every camera in the City.

Keystone Academy, known for its rigorous math, science, and technology curriculum, has become a media magnet, attracting frequent regional news coverage. The school has also been featured in the national press, including a U.S. News & World Report article with Dr. Lyles.

Frequent media coverage empowers a school to maintain control of its narrative, recruit students and staff applicants best aligned with its mission, and attract philanthropic support.

For ten years, Sylvia Marketing & Public Relations has ensured Keystone Academy Charter School captured the right media, at the right time, and for the right reasons.

We follow a deliberately planned process designed to drive the goals outlined in Keystone’s strategic plan. As a result, our curated events consistently draw multiple news venues, frequently securing coverage from every Philadelphia broadcast station.

Sylvia Marketing & Public Relations has taken Keystone’s narrative to new heights…literally… 

We have secured aerial news coverage from two stations for a bird’s-eye view of Keystone’s landmark events.

And we’ve taken Keystone global. After coordinating a live remote at the school with FOX Philadelphia’s Good Day Aftershow for a quilting event, our strategy achieved international syndication, reaching audiences in Australia! 

Keystone Academy already had a story worth telling and a list of 600 families waiting to hear it. We provided the strategy to turn those names into a monthly powerhouse of more than  1,300 active readers.

The secret to our success was putting the faces of Tacony front and center. By interviewing the staff, spotlighting the students, and tracking down alumni—such as a now- Philadelphia police officer and commercial realtor—we created such demand that Keystone shifted from a trimester edition to a consistent monthly publication. And the analytics report reveals a consistently high open rate.

We transformed Keystone’s email list into a digital community and faithful following. By delivering the content stakeholders want once a month, we’ve ensured Keystone’s message is never dependent on news coverage alone.

Headline news isn’t a stroke of luck; it’s a calculated result.

Sylvia Marketing conducts monthly briefings with Keystone administrators to ensure we are locked into their goals and reflect the CEO’s voice in our work. This partnership is how we acquire the best media placements possible—from local news choppers to national coverage.

While we are masters of our craft, successful outcomes to the level Keystone enjoys take a partner who makes her school’s image a priority. Dr. Lyles treats Keystone’s image with the same tactical urgency as financial and legal matters—and that is why Keystone stays in the headlines and keeps its story “Above the Fold.”

What can frequent targeted media coverage do for your organization?

Call Sylvia Marketing & Public Relations to discuss how we can increase your visibility, shape and promote your message, and start making headline news.