THERE GOES THAT NEWS VAN AGAIN…
TO GLOBAL LEADERSHIP ACADEMY
Strategy, Hustle, and Persistence…
Courtesy of Sylvia Marketing & PR.
The Foundation: CBS 3 “Talk Philly” (August 2010)
This is where GLA’s 16-year media dominance began. While GLA’s leaders were breaking ground for their new building, Sylvia Marketing & PR was at work telling their story. GLA Founder Dr. Naomi Johnson Booker’s August 2010 debut with Ukee Washington on CBS 3 Talk Philly launched the school into becoming a household name across the region.
Resilience, Rising, and Renewal
From Crisis to Capital: Leveraging the Business Press
Following a devastating 2011 fire and GLA’s move to its new 4601 W. Girard Avenue building, Sylvia Marketing & PR secured a Philadelphia Business Journal cover story. This and subsequent features did more than showcase a school—they opened the door to the city’s business elite and philanthropists who donate money to schools aligned with their interests.
We transformed a fire recovery story into an essential fundraising tool. This coverage led to private capital that GLA needs to cover excursion costs for students who live below the federal poverty line.
We don’t just secure news; we open the doors that funds missions.
