A Sylvia Marketing & Public Relations Intern Voices Project.

Public relations is the practice of creating and managing relationships between organizations and their audiences. It is at heart, a strategic communications tool to help organizations develop and maintain favorable relationships with key stakeholders.

Recent years have seen a resurgence of public relations as organizations have become more aware of the need to maintain positive relationships with their key audiences through a blend of the press, social media, and artificial intelligence. Public relations is an essential part of all leading businesses’ marketing strategies.

What is public relations?

Although there are many specialties within public relations, the industry can be divided into three overarching areas: media relations, marketing strategy, and crisis communication. These can be considered like a 3-legged stool. If your organization is missing one, everything will be off balance no matter how powerful the other two legs are.

What is a public relations specialist?

A public relations specialist is someone who has specialized training in public relations and has worked in the field for at least five years. They are responsible for developing relationships with journalists, managing press releases and issuing statements to the media, developing marketing plans, lobbying government officials, etc. P.R. specialists often have a background in journalism or advertising, and often have experience working on campaigns for political candidates or businesses. The same applies to PR agency ownership. Brian Communications is owned by former Inquirer publisher Brian Tierney; Sylvia Marketing & Public Relations is owned by Ken Kilpatrick, a former political operative.

What does a public relations specialist do?

Public Relations Specialists work in a variety of industries including public education, private schools, technology, healthcare, automotive manufacturing, retail stores & online retailers as well as non-profit organizations. Their tasks include developing relationships with reporters; issuing statements to the media; developing marketing plans; lobbying government officials; managing social media accounts; managing PR agencies; designing website content; creating fliers & posters; conducting focus groups & surveys; serving as board members/trustees for nonprofit organizations etc.

Some of the most common overarching responsibilities of a public relations specialist include:

Creating and managing relationships with the media

Developing and executing marketing campaigns

Managing customer relationships

Developing and managing employee relations

Creating and managing corporate social media accounts

Public relations is a highly specialized field, and it is important to find a public relations specialist who has the skills and experience to help your business succeed. Sylvia Marketing & Public Relations is a leading public relations firm that can help your business achieve its goals.

Create a better, more engaging close and make it longer

Sylvia Marketing & Public Relations knows the importance public relations has in achieving success. We have the expertise and experience to help your organization reach its full potential. We will work with you to develop and execute marketing campaigns and strategies that will build relationships with the media, customers, and employees. We will also create and manage corporate social media accounts, develop website content, and create print materials. Our goal is to ensure that your business is able to reach its goals and that it is able to build and maintain relationships with its key stakeholders. We are committed to helping you reach success. Contact us today and let’s work together to create a better future for your business.