Sylvia Marketing & Public Relations Intern Voices
You know that SEO plays a huge part in how your website is viewed online, but are you aware that SEO can also play an important role in how your press releases are received? Press releases are a great way to make sure that your company is seen as credible, but you need to ensure that your press releases are written in a way that is both effective and search engine friendly.
Make it unique
A press release is a press release is a press release. It’s important to get the word out about your new or current venture in a snappy manner. That might be the biggest boolean, ahem, and the best way to go about it is to employ an effective SEO (search engine optimization) strategy. This will pay dividends in the long run. In particular, you should be aware that Google’s character count has increased from 70 to 71 characters. If you plan on releasing an informational piece via the media, your best bet is to use a service that has a solid reputation for quality and customer service. You can also enlist the help of a well-informed media relations manager to make the transition easier. Hopefully, your press release will pique the interest of your media contact, making the press release a pleasant experience for everyone involved.
Avoid stuffing your press releases with keywords
If you are looking to make your press release search engine optimized, you may want to avoid stuffing your press release with keywords. Keywords can help you get more traffic, but they can also have negative effects on your user experience.
Stuffing your press release with keywords can cause your site to look unprofessional, increase your bounce rate, and even hurt your SEO. Google doesn’t like keyword stuffing. Using long-tail keywords, or LSI keywords, can make your content more effective.
When using LSI keywords, try to vary them as much as possible. These words should be related to the topic and help you attract purchase-ready readers.
The best way to avoid keyword stuffing is to write for your audience, not for the search engines. Getting the right balance between readership and search is the key to successful marketing.
The headline should be natural and catchy, allowing potential readers to know what you are talking about. It should include a primary keyword and brand name. Adding a hashtag, such as #PressRelease, can allow others to know what your post is about.
The keyword should be placed in the anchor text of the links that connect to your press release. Don’t forget to add the nofollow=”nofollow” attribute to any links you want to keep out of search engines.
You can also include images to give your press release more visibility. Images are indexed by search engines and can improve your page rank. However, if you are using images in your press release, you should be sure to tag them, so they will be listed in the Google search.
Matt Cutts, the web spam team leader at Google, recently talked about how the search engine works and how to deal with it. He also spoke about the importance of creating useful content.
Optimize the headline of your press release
The headline is the first thing that will appear on a search engine result listing. Using a compelling, well-optimized headline can make a difference in your SEO strategy and lead to more traffic.
Headlines should include keywords and be concise. This will help the reader prioritize your topic. You should also avoid overusing keywords, which will devalue your press release in Google’s algorithm.
You should also consider including visual media in your press release, which will build your online authority and improve your algorithm rating. Images should have a descriptive title, with the standard file extension name. Additionally, you can use a nofollow tag to let Google know that you aren’t manipulating the system.
Ideally, you should keep your press release between 500 and 800 words. This will allow your audience to read through it easily. It is also recommended that you limit the number of links included in your press release. Links are a good way to call attention to your message, but they have minimal SEO weight.
Press releases can be a great way to promote your brand, but they can also be a bit cumbersome to write. A good approach is to write for reporters. To get started, you can look for an interesting hook that makes your target audience care.
As with any other content, you should include relevant keywords. For example, you should include the names of the company and the date of the press release. While you don’t want to confuse Google’s algorithm, you should try to use a keyword in the headline that’s targeted to your audience.
Remember to use a canonical tag for the press release if you want to post it directly to your blog or website. Adding a nofollow tag will help to prevent Google from penalizing you for overlinking.
Press releases are a great way to get your brand noticed in the search engine sphere. They also can increase your profile outside of the virtual realm. It’s important to follow SEO guidelines, especially when it comes to the links in your press release.
A good press release will incorporate a couple of links into it, but more than two is a recipe for disaster. Links that are overused are not only unnatural, they’re also not helpful to your SEO efforts.
The key to crafting a winning press release is to incorporate the most useful elements of SEO in a way that’s both informative and engaging. For instance, using a headline that’s short and to the point will make your press release easier to read, while incorporating a quotable source will give you the human touch you’re looking for.
Another press release SEO trick is to use the right anchor text. This might be a company name or a keyword phrase. You’ll want to steer clear of using keyword phrases like “click here” or “click here” because they aren’t going to be read by reputable media.
A press release that features a no follow link will help prove to Google that you’re not trying to manipulate their system. Similarly, a link with a rel=”nofollow” tag will tell the search engine that your link doesn’t actually pass any PageRank value.
Finally, don’t forget to check out some of the press release distribution services out there. While these may claim to offer you all the benefits of a well-written press release, a little optimization can go a long way. Some of the companies even have a press release template you can use for free.
Disavow potentially harmful links
Google offers a disavow link tool to help website owners deal with unnatural links. However, there are some risks involved. If used incorrectly, the tool could actually harm your site.
The tool allows you to submit a text file to Google, which will block bad links from your site. You must ensure that your disavow file is properly formatted and contains all of the problematic links that you want to remove.
In addition to using the disavow tool, you can also manually disavow links. This can be a more efficient method. But you should be aware that this will take some time and effort.
Disavow links can be done either at the domain or URL level. However, the most effective method is at the domain level.
Google recommends that you do this twice a year. Depending on the number of links you need to disavow, it can take up to several weeks.
Disavowing links manually can be more difficult, but it can be the best option. Having experienced SEO professionals on your team can assist in this process. They can determine whether a link is spam or not, and can advise you on whether or not a link should be disavowed.
If you need to disavow links on a larger scale, you may want to consider using a tool such as Link Detox. Link Detox is a software application that can perform an audit on your backlink profile. It can also help you identify the toxic links in your backlinks.
Disavowing links can be a complex process, but there are several tools out there to make it easier. Using one of these tools can save you a lot of time, and can avoid some of the common mistakes that other users make.
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