New York Charter School News: Nontraditional Public School Education
New York charter schools! Charter schools have become increasingly popular in the United States in recent years, and New York is no exception. However, with so many options available to parents, it can be challenging for charter schools to stand out from the competition.
This is where Sylvia Marketing & Public Relations comes in. For more than 25 years, the company has been helping New York charter schools tell their stories and attract more students.
Through a full-service suite of services, including communications, marketing and enrollment strategy, research, website and graphic design, recruitment events, and media and public relations support, the company helps New York charter schools make the grade.
The company has worked in partnership with many of the most successful charter schools in New York City and the State to build high-performing learning communities by increasing parental interest in their programs. The agency’s expertise extends beyond NY as well; they also consult on projects throughout the country from its humble beginnings in Moscow, PA to an “accidental” expansion into Boston, and New Haven, CT, Sylvia has a robust multi-state presence, which makes New York State its New England gateway.
From the Bronx to suburban Buffalo, Sylvia has served more than half the state’s charter schools. And most notably, Sylvia has contracted with the New York City Department of Education to conduct focus groups with Latino charter school students and charter school officials. Also noteworthy is the work the company has done in partnership with Eva Moskowitz, founder of Success Academy, which focused on disparities within the public school system and how public charter schools have succeeded in meeting the needs of students where district schools either would not or could not.
The History of Sylvia Marketing & Public Relations
Sylvia Marketing & Public Relations was founded in 1996 by Sylvia Lopez-Blume. With a background in marketing and public relations, Lopez-Blume saw a need for a specialized agency that could help charter schools promote themselves and reach their target audiences. Since then, the company has grown to become one of the most respected marketing and public relations firms among New York charter schools, and nationwide with the agency having served more than 460 charter schools.
The Services Offered in both New York City and New York State
Sylvia Marketing & Public Relation offers a wide range of services to New York charter schools. These include:
Media-Centered Public Relations – NYC Charter Schools and Education Department
Public relations strategy development is one of the core services offered by Sylvia Marketing & Public Relation is public relations. We help New York charter schools (and NJ, CA, FL, and many other CONUSA!) get their stories in front of the right audiences.
High-Quality Social Media Management
Social media has become an essential part of any marketing strategy, and Sylvia Marketing & Public Relations is no exception. The company manages social media for many New York charter schools develops and executes social media campaigns that drive engagement and attract new students.
A strong brand is essential for any charter school looking to stand out from the competition. Sylvia Marketing & Public Relations can help charter schools develop a brand identity that resonates with their target audience.
Brand identity is essential to differentiate New York charter schools from other educational institutions and communicate their mission and values to stakeholders, including students, parents, staff, and donors. Developing a strong brand requires a comprehensive understanding of the school’s identity, culture, strengths, and weaknesses, as well as its external environment, audience preferences, and competition.
Sylvia Marketing & Public Relations, as a specialized agency in education marketing, can offer various services to help charter schools create and execute their branding strategies, such as:
– Conducting research and analysis to identify the school’s unique selling proposition, target audience, and messaging.
– Creating logos, visual designs, and messaging that articulate the school’s personality, values, and promise.
– Developing marketing collateral, such as brochures, websites, social media campaigns, and advertising.
– Providing media relations and crisis communication management.
– Monitoring and evaluating the effectiveness of the branding campaign and adjusting it accordingly.
By partnering with an experienced branding agency, New York charter schools can develop a professional and compelling brand that enhances their reputation, engages their audience, and drives enrollment and funding opportunities.
Website Design and Development
In today’s digital age, a website is often the first point of contact between a charter school and a prospective student. Sylvia Marketing & Public Relations can design and develop websites that are not only visually appealing but also easy to navigate and informative.
Our experienced web designers and developers utilize cutting-edge technology and the latest design trends to create custom websites tailored to our New York Charter Schools’ needs. We take the time to understand our clients’ businesses and their target audience to ensure that the website reflects their brand identity and communicates their message effectively.
We also ensure that our websites are user-friendly, with clear navigation and intuitive layouts that make it easy for visitors to find the information they need. We believe that a great website should provide both form and function, delivering a visually stunning experience while also providing valuable information and resources.
In addition to website design and development, we offer a range of digital marketing services to help our clients reach their target audience and grow their online presence. From search engine optimization (SEO) to social media management, we can help businesses increase their visibility and drive traffic to their website.
Contact us to discuss your website design and development needs and learn how Sylvia Marketing & Public Relations can help take your online presence to the next level.
Event Planning – From Upcoming Events to Anniversary Galas
Events can be an effective way for charter schools to connect with their target audience. Sylvia Marketing & Public Relations can help charter schools plan and execute events that are both engaging and memorable.
Success Stories – Charter School Students, Teacher, Staff, and Family
Over the past 25 years, Sylvia Marketing & Public Relation has helped numerous charter schools in New York achieve their marketing and public relations goals. We have told student, teacher/staff, and family success stories that became headline news, major articles, and broadcast features. And now, we’d like to share a some of our success stories.
Here are just a few examples:
Brooklyn East Collegiate Charter School
Brooklyn East Collegiate Charter School struggled with low enrollment numbers and a lack of community awareness. Sylvia Marketing & Public Relation created a comprehensive marketing campaign, including targeted social media and email marketing efforts, to increase visibility and attract prospective families.
The campaign also aimed to promote diversity and inclusivity in schools, with the goal of achieving a 15% increase in the diversity of student intake within the first year. This was to be achieved through a series of initiatives designed to encourage students from diverse backgrounds and communities to enroll in the school. These initiatives included targeted outreach programs, partnerships with community organizations, and the provision of scholarships and financial aid to students from underrepresented groups.
Over the course of the first school year, the campaign was successful in achieving its goal, with a 15% increase in the diversity of student intake. This was just the beginning, however, as the campaign continued to gain momentum in the following years. By the end of the third year, the school’s student body had become significantly more diverse, with a wide range of backgrounds, cultures, and experiences represented.
The success of the campaign was due in large part to the commitment and dedication of the school administration, faculty, and staff, who worked tirelessly to create a more inclusive and welcoming environment for all students. With their continued support, the school was able to attract a more diverse range of students, providing them with the opportunity to learn, grow, and thrive in a supportive and inclusive community.
New Visions for Public Schools
New Visions for Public Schools is a network of charter schools serving low-income students in New York City. Sylvia Marketing & Public Relation helped the organization develop a new branding strategy that emphasized its commitment to providing high-quality education to underserved communities. This led to increased community support and a higher level of engagement with potential donors.
Success Academy Charter Schools
Success Academy Charter Schools is one of the largest charter school networks in New York City, with over 40 schools serving more than 18,000 students. Sylvia Marketing & Public Relation helped Success Academy refine its brand messaging and develop a new website that better showcased its unique approach to education. This resulted in increased awareness of the network and a higher level of engagement with prospective families.
Overall, Sylvia Marketing & Public Relation has a proven track record of helping New York charter schools achieve their marketing and public relations goals. By providing a range of services, including public relations, social media management, branding, website design, and event planning, the company can help charter schools stand out in a crowded marketplace and attract the students and support they need to succeed.