Getting on Joe Rogan’s Podcast

We are often asked, “How can I get on the Joe Rogan Experience (JRE)?”

Back in the day, everyone asked the same thing about getting on Oprah’s show.

I’ve learned that securing a spot on one of the world’s most influential podcasts requires a strategic approach that goes beyond traditional media relations tools. With more than 11 million listeners per episode, getting on JRE can be career-changing, but it’s also one of the most challenging bookings to secure. It can be done if you are willing to put in the time and hard work.

Following is an insider’s perspective on how to make it happen.

The Joe Rogan Experience Podcast Guest Booking Philosophy

First, it’s essential to understand that Joe Rogan operates differently from other show hosts. Typical media relations tactics and tools are unlikely to be effective here. Rogan has no interest in promoting your new invention or helping you achieve celebrity status. He seeks authentic conversations with people who have extraordinary stories, unique expertise, or controversial perspectives. He is drawn to individuals who have overcome adversity, persevered when others would have given up, and have made significant contributions. Rogan’s booking decisions are primarily based on his interests rather than traditional media metrics. The media is interested in what their audiences will consume. Rogan is interested in what interests him.

Moreover, Rogan wants guests who can sustain a three-hour buzzword-free conversation while offering genuine value to humanity. You must contribute something significant to the discussion.

Build the Right Foundation before seeking to be a Guest on the Joe Rogan Podcast

To be on JRE, you must be an expert who can share knowledge conversationally. This means spending time developing a strong personal brand and digital presence that aligns with Rogan’s interests. That personal brand, in better terms, is a “personal persona.” It’s like a rock star’s stage presence.

There are some requirements that the JRE has, which are similar to those of other major media venues. First, you need to have a record of engaging conversations on other media platforms such as podcasts. In the PR world, we refer to that as your “media resume.” Secondly, you must demonstrate and validate your abilities. Experience matters. Rogan’s staff screens potential guests by reviewing their previous interviews and media appearances, as well as checking their social media channels. They want to see that potential guests can handle long-form discussions and aren’t just reading from a PR script to share their thoughts.

The JRE Connection Strategy

When folks ask how to get on Joe Rogan’s show, most publicists familiar with the podcast will tell you to “get in touch with Jamie.” After all, that’s how it works to get on the local news station’s Sunday morning Meet the Press-style public affairs show. But to snag an invitation to Joe Rogan’s podcast requires a more organic approach.

Here’s what works:

First, build relationships with previous JRE guests. Many of Rogan’s bookings come through recommendations from past guests he trusts. So you have to be connected. Getting to know these individuals authentically and having them advocate for you is often more effective than traditional pitching. It’s not easy, and it will take time. However, I learned early on, as a public relations specialist before owning my agency, that if you ask and use the right approach, most people will give you the time you need. You can’t go to a meet and greet and ask a celebrity to vouch for you. Create a strategic plan to connect with key people within your six degrees of separation and work your way toward meeting them. I’ve hung out backstage with Steven Tyler, had dinner with Rudy Sarzo, spent a few days with Jay Jay French, and spent an afternoon with Morgan Fairchild. I’m still working on Brad Gillis, but we message each other, so I’m getting there. There is always a way.

Joe Rogan’s podcast features a diverse range of guests, including scientists, stand-up comedians, and martial arts experts, among others. Rogan’s guest list has included Konstantin Kisin, Eric Weinstein, Brian Redban, Elon Musk, and others with unique insights.

Keep in mind that Joe Rogan is known for hosting thought-provoking discussions on a range of topics, including self-help, psychedelics, current events, and conspiracy theories. He has a massive audience comprised of millions of subscribers. One thing guests have in common is that each fit Joe’s style of in-depth conversations, open dialogue, and even lighthearted banter.

Another tactic is to become part of the broader JRE ecosystem. This means engaging meaningfully with the communities that surround the podcast—whether that’s in comedy clubs, MMA gyms, UFC aficionados, or scientific circles. Rogan values authenticity and notices people making waves in these areas. But, once again, you’ll need a strategic plan to work your way to him, and be prepared to take whatever time is necessary to make it happen.

Crafting the Perfect Pitch for all Spotify Podcasts

Speaking of Jay Jay French, a line in a Twisted Sister song says, “Maybe it’s for nothing, but we gotta try.” If you decide the best you can do is pitch through conventional channels, and you’ve got a compelling case, your approach must be distinctly different from standard media pitches. Forget about press releases or formal pitch letters–neither Joe, Jaimie, nor the seasonal intern will read it. Instead, focus on creating a compelling narrative about why you would make for an intriguing three-hour conversation and figure out a strategic, compelling messaging angle to get in front of Joe’s staff.

Your pitch should highlight unique experiences, controversial opinions, or groundbreaking work that would personally intrigue Rogan. Remember, he’s not searching for promotional opportunities—he’s looking for fascinating discussions that will captivate his audience.

The Content that might get you to the JRE Green Room in Austin

Before pursuing a JRE appearance, ensure you have these essential elements:

• Have at least one truly remarkable story or insight that hasn’t been so widely shared that almost everyone has heard it. Yes, you need to have proven experience, but you need to offer Joe Rogan something different. Your unique life experience, groundbreaking discoveries, or controversial perspectives, backed by your validated expertise, must all come into play.
• You should have demonstrable expertise in your field, prefer rably with published works that have held up under professional scrutiny, significant achievements that would qualify you for global recognition, or widespread thought leadership status within your industry.
• Show that you can handle pushback and engage in respectful debate, as Rogan often challenges his guests’ viewpoints. Three hours is a long time.

Timing and Patience

Getting on JRE requires perfect timing and considerable patience. Rogan typically books guests several months in advance, and the process can take even longer for lesser-known individuals who make the cut. The key is to stay relevant and continue building your platform while waiting for the right opportunity. Do what it takes to keep on top of his staff’s mind. Make them eager to have you on.

Sometimes, it’s better to wait until you have an even stronger case for appearing on the show rather than pushing for an immediate booking. Use this time to build your audience, refine your message, and gather more interesting experiences to share.

Keep in mind, no one will have the same awe about your work as you do. Consider hiring a qualified and proven agency that can help you prepare, one that is more likely to reject you based on your not being ready for JRE than one that will sign you to gain a new retainer. The advantage to working with an agency is that they can help you see things realistically, help you with messaging that works, and direct your moves like a dance choreographer, especially when it comes to building your professional persona. The agency will rehearse, test, refine, and prepare you.

And yes, an agency is tremendously expensive. Don’t have the money? Find others who believe in you. If you have something unique, engaging, and compelling to offer Joe Rogan, you can find the money.

The Follow-Through

If you secure a booking for the Joe Rogan Experience, remember that booking the show is just one step in a multi-step process. Successful appearances require thorough preparation while maintaining authenticity. Study various episodes, understand Rogan’s interviewing style, and prepare for in-depth discussions on unexpected topics. Again, this is where a PR agency can help.

Don’t script your responses; prepare them and know them so well that you don’t have to think about them. Have several compelling stories and insights ready to share. Be prepared to speak candidly about controversial topics in your field, as these often make for the most engaging discussions. Know how to be challenged and understand how to counter those objections, then bridge back to the conversation you need to convey.

Your New Book, Album, or Movie Needs Publicity.

Getting on The Joe Rogan Experience or any popular podcast is more art than science. While there is no guaranteed formula for success, focusing on building genuine expertise, creating authentic connections, and developing truly engaging content for podcasting will put you in the best position for consideration.

Remember that Rogan’s show has become one of the most influential media platforms precisely because it prioritizes authentic, unscripted conversations over promotional appearances. Aligning yourself with these values will significantly increase your chances of joining the exclusive group of JRE guests who contribute thought-provoking conversations to Joe’s vast audience. Most importantly, don’t let pursuing a JRE appearance become your sole focus. Continue building your platform, sharing your message, discussing topics, and engaging with your audience, YouTube subscribers, and social media followers. Occasionally, the best way to get Joe’s attention is to become so interesting that he can’t ignore you; Jamie would say, “This is exactly what Rogan needed to have on the show.”

Avoid pitching your book, album, or upcoming movie unless Joe brings up the topic during the booking process, and you are a guest on the show. You’ll be working with his staff ahead of time and can ensure they are aware of your money-making merchandise. If you do make it on the show, do not promote your wares. Let Joe bring it up.

If Rogan doesn’t mention or inquire about your latest book, album, movie, or other project, don’t worry about it. Since you were on the JRE, you’ll have no trouble selling your goods elsewhere after your episode airs. And that’s another reason to have a PR or Marketing Agency on retainer.

EDIT: Since publishing this blog, I’ve received numerous emails and calls from people asking to get on the Joe Rogan Experience. While most of those people probably did not read past the headline, such characters won’t make it this far. If you have, please know that we do not represent B2C. We are a B2B agency representing nonprofits, schools, celebrities, and industry.