Blame lazy readers for the spread of fake news

Sylvia Marketing & PR Featured on the Topic of Fake News

Satirist Ken Kilpatrick

Satirist Ken Kilpatrick

Fake news, the issue du jour, doesn’t have to be if people would read beyond the headline.

So says Ken Kilpatrick, a marketing agency owner and writer of satire, who has proof in the comments section for his own writing.

Kilpatrick, editor-in-chief of, wrote a blog titled “Clinton: Trump will be a great president.”

Kilpatrick slips into satire from the opening sentence, yet readers apparently do not bother to read past the headline to realize the story is a parody written as humor and commentary.

Indeed, Kilpatrick in the blog even “quotes” Hillary Clinton in addressing the surge of fake news and the sharing of fake news via social media and blogs.

“Most people who see this article are going to flap their gums after reading only the headline,” Clinton “said” in the blog. “They’re too lazy to read the article and will trust the headline to tell the whole story. Half of those idiots will forward it to all their friends on social media, expecting them to do the reading.”

According to Kilpatrick, in two days, the blog attracted more than 1,000 hits on, and its Facebook page received approximately 570 emoticon hits, 320 comments and 90 shares.

“Most commenters jumped in after reading only the headline, displaying their ignorance of the blog they either praised or condemned,” said Kilpatrick, president and CEO of Sylvia Marketing & Public Relations, with offices in Pottstown and King of Prussia.

“People who comment on and share blogs they haven’t completely read are creating a market for those who create fake news,” he said. “They are as guilty for spreading false information as those who intend harm.”

“The internet is too vast to legislate out fake news, as Germany is trying to do,” Kilpatrick said. “The key to stopping fake news is to read past the headline. In so doing, angry voters might discover quality satire that can help lighten them up.”

Click Here for Original Article in Lehigh Valley Business

Social Media Scheduling Tools That Can Build The Bottom Line


Need to schedule your posts, tweets, and chitchats?

There’s an app for that!

App stores are stocked full with many different social media scheduling tools designed to automate posts, tweets, and updates. Some apps are basically similar, and others operate in entirely different ways and address distinct scheduling needs. The key is to know which app best fits your needs and will work the most effectively toward your online communication goals.

Which is the best for your business? We’ve cleared the clutter to get down to the top five apps for you to consider:

1. Buffer

Buffer is one of the most user-friendly and effective social media scheduling tools. Key benefits are:

  • Allows you to set times for the specific dates you want your social media updates to post.
  • Enables you to schedule multiple updates.
  • Helps you determine the best times schedule to maximize exposure based on where your target markets are located.
  • Schedules posts on most social networks like Twitter, Facebook, Google+, LinkedIn and Pinterest.
  • Offers strategic ideas on topics to post.

2.  Hootsuite

Hootsuite lets you manually compose and schedule tweets. Key benefits are:

  • You can upload 350 tweets and schedule different times you want them to post.
  • Hootsuite can help you find content for your social media venues.
  • In addition to Rwitter, Hootsuite works on Facebook, Google+, LinkedIn and Instagram.

3.  PostPlanner

PostPlanner was created to schedule Facebook posts. Key benefits are:

  • PostPlanner helps you find content to share on Facebook.
  • The app can identify posts that certain audiences respond to through likes and shares.
  • PostPlanner also helps you determine the optimum times to schedule posts to get the most interaction.

4. Tailwindapp

Tailwind bills itself as “Your end-to-end solution for winning on Pinterest and Instagram.” Its key benefits are:

  • It allows you to schedule preset times for posts and pins.
  • Tailwind suggests best times to schedule pins based on topics and when your audience is most likely online.
  • Tailwind offers a browser extension that makes uploading pins into your schedule as easy as clicking on a picture.

5.  SocialOomph

SocialOomph allows you to upload updates into a queue for a logical sequencing of posting times.  Key benefits are:

  • SocialOomph will send your tweets out in an endless loop so your Twitter account never runs out of updates.
  • The app will help you maximize your message by tracking keywords.
  • It reports back mentions and retweets.
  • SocialOomph operates on an intelligence model that helps you identify quality people to follow on Twitter.

Posting updates using social media scheduling apps is a very effective strategy in keeping your accounts active when you’re unable to be online. Automation is a wonderful tool, but keep in mind that social media is about being social.  Your accounts still need to reflect your personality. We’ve all seen repetitive posts and tweets that look robotic. Be careful not to let your messages sound unattached and mechanical because that will cost you followers.

Use social media scheduling tools to keep an active appearance when you truly cannot be online–not to replace the natural interaction that attracts followers.  On the other hand, allowing your accounts to sit dormant for weeks while you are out on business or a vacation is far more damaging. Use social media scheduling tools with caution and thoughtfulness and your bottom line will reap the rewards.